• News
  • Entertainment
  • Politics
  • Tech and Business
  • Health and Lifestyle
  • FaithLife and Culture
  • Sports
  • Sponsored
22 °c
Nairobi
21 ° Mon
22 ° Tue
19 ° Wed
21 ° Thu
21 ° Fri
20 ° Sat
HabariLeo
  • News
  • Entertainment
  • Politics
  • Tech and Business
  • Health and Lifestyle
  • FaithLife and Culture
  • Sports
  • Sponsored
No Result
View All Result
  • News
  • Entertainment
  • Politics
  • Tech and Business
  • Health and Lifestyle
  • FaithLife and Culture
  • Sports
  • Sponsored
No Result
View All Result
HabariLeo
No Result
View All Result
Home Sponsored

Understanding Consumer Behavior Key In Building Successful  E-commerce

Enock Bett by Enock Bett
2022/02/14
in Sponsored
0
Understanding Consumer Behavior Key In Building Successful  E-commerce

Sahari Creative is helping businesses unleash their potential through ecommerce.

0
SHARES
1.1k
VIEWS
Share on FacebookShare on Twitter

In my previous article, I highlighted a report on how leading African economies have struggled to improve their infrastructure, business conditions, and overall competitiveness against other emerging markets in areas that measure their digital skills and sustainability. The importance of digital readiness was apparent in the 2022 Agility Emerging Markets Logistics Index, a ranking of the world’s 50 leading emerging markets.

The digital readiness of a nation can be assessed on the basis of its digital skills, training, internet access, e-commerce growth, investment climate, and ability to nurture startups, as well as its sustainability factors such as renewable energy mix, lower emissions intensity, and green initiatives. Kenya was ranked No. 28 in the overall Index and 17th in digital readiness globally in the released survey. 

The COVID-19 pandemic brought fatal disruptions in the supply chain coupled with the ever-changing consumer demands forcing global retailers to operate in a completely new way. The pandemic caused a remarkable and unprecedented shift in e-commerce. But that became a really good wake-up call for the industry. Their level of digital readiness is now higher than any other sector. Many retailers have focused on having a strong web presence, invested adequately in mobile app development as phones and tablets continue to be the most preferred e-commerce channels.

For businesses that want to continue succeeding in this field, understanding who your customers are and how they behaved throughout the pandemic will be critical for achieving long-term success. The online consumer behavior such as their decision to make a purchase and expectations such as product availability, delivery transparency, affordable shipping, and more recently, a convenient buying journey all affect how consumers make decisions to buy items online (and whether or not they’ll remain, loyal customers, once they’ve made a purchase). 

Read Also: DHL Replaces Microsoft as Most Imitated Brand in Phishing Attempts, New Report Reveals

Data will provide key intelligence to predict consumer behavior and prepare for surges in demand for different products and locations. More importantly, true excellence will only result from deep innovations that touch every aspect of operations. A company must work hard to merge online and offline channels and its digital readiness is entirely dependent on how adeptly the organization can use all available tools to adapt to change. Sahari Creative is leveraging its success in building e-commerce websites to help businesses remain sustainable in this new digital ecosystem.

Here are the top five online consumer behavior trends to guide your e-commerce journey:

1. Convenience is a top priority.

2. Easy access across all devices

3. Access to omnichannel shopping

4. Effortless payment

5. Fast and reliable delivery

Read Also: Ugandan Fintech, Asaak, Raises $30 Million To Democratize Financial Services Access For Boda Boda Operators

ShareTweet

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe
Enock Bett

Enock Bett

Enock Bett is Business Development Director at iLead Digital Kenya Limited & Sahari Creative. As a Broadcast Journalism graduate from the Multimedia University of Kenya, he has over 5 years of experience actively reporting on technology, business, current affairs, social media among other areas.

Related Posts

How to Start Trading Forex in Kenya
Sponsored

How to Start Trading Forex in Kenya

by HabariLeo
2022/11/01
0

Currency exchange (Forex) trading online is authorized by law and supervised by the CMA in Kenya (Capital Markets Authority of...

Read more
Your Pictures Can Help Protect Endangered butterflies! Friend of the Earth Launches the First Global Butterfly Census

Your Pictures Can Help Protect Endangered butterflies! Friend of the Earth Launches the First Global Butterfly Census

2022/02/04

Discussion about this post

Nairobi, KE
Sunday, April 2, 2023
light rain
22 ° c
40%
11.9mh
30%
26 c 16 c
Mon
27 c 16 c
Tue
24 c 16 c
Wed
27 c 16 c
Thu
Eight Students Injured In  Bus Accident
New

Eight Students Injured In Bus Accident

by Wangeci Cate
March 31, 2023
0

  Along the Naromorou -Nanyuki road on Friday morning, a school bus carrying 35 students was involved in an accident....

Read more
Exhumation Of Jeff Mwathi’s Body Currently Underway
News

Exhumation Of Jeff Mwathi’s Body Currently Underway

by Rebecca Kyalo
March 31, 2023
0

The body of the late interior designer, Jeff Mwathi is today being exhumed in his parents' home in Likia, Njoro...

Read more
Blood Stained Knife
News

Shock As Bomet Man Slaughter His Two Sons Before Attempting Suicide

by Lawi Kiplagat
March 31, 2023
0

Blood Stained Knife Residents of the Ng'ainet area in Bomet County were on Thursday evening left in shock after a...

Read more
Wreckage of a Camera from Attack on The Media
News

LSK, MCK Condemn Attack on Journalists During Demonstrations

by Lawi Kiplagat
March 31, 2023
0

The Law Society of Kenya has joined the media regulatory body Media Council of Kenya in an unending list of...

Read more
HabariLeo

Get it on Google Play

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result
  • News
  • Entertainment
  • Politics
  • Tech and Business
  • Health and Lifestyle
  • FaithLife and Culture
  • Sports
  • Sponsored

Get it on Google Play

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.